Brand Loyalty

Here's a fun little exercise: examining my own brand loyalty

Suave
Garnier Fructis
Gillette (Mach 3 and Fusion, shaving gel, aftershave)
Oral B
Tide
Dawn
Cascade
Clorox
Lysol
Charmin
Coke (and associated products)
Lipton
Kellogg's Low-Fat Granola
Sweet & Low
QuikTrip
Braum's
Sonic
Panera Bread
First Watch
Lean Cuisine, Healthy Choice, and Smart Ones
Bertolli
Kraft
Wal-Mart
Great Wall
Zio's
Johnny Carino's
Logan's Roadhouse
Starbucks
Gloria Jean's
Borders
Best Buy
Supercuts
Petco
Blockbuster
Office Depot
TGI Friday's
Honda
Linkin Park
Coleman
M&M (especially dark chocolate)
Good Eats
Heroes, Criminal Minds, House, Psych, and Burn Notice
Nike, Brooks, and New Balance

I'm sure there's a ton I've missed, but that's still pretty extensive. A lot of people may not think about what brands they're loyal to, but when you automatically buy a particular item because you need to "pick up ______", you're doing it too. When I go to the store to pick up butter, eggs, or milk, I buy the freshest thing they have - but when I buy dish washing detergent, I'll reach for the Cascade without even investing 3 seconds of thought into it. My most extensive thought will likely be "hey, it's on sale right now, maybe I should buy this smaller size. *calculate the price per ounce* Yup, this size is the cheapest way to go."

Brand loyalty is only a bad thing in that it makes us sometimes pay more for exactly the same product or that it keeps us from trying new things - but it does make for much easier mental processing. Sphere: Related Content